I had the fortune to join over 1,900 innovators from 90 countries at the World Economic Forum's Annual Meeting in Tianjin, China, to discuss how innovation can enhance the state of the world. last month

Throughout countless workshops, panels, private assemblies and social gatherings, we analyzed how to handle climate change, how to purchase public infrastructure to better regulate financial services, and dozens of other urgent matters. In addressing these issues, everyone — independent of nationality or discipline - brought to the table our most prized asset: the astounding Human Brain.

During stimulating and captivating sessions we explored the new frontiers in neuroscience. A notable focus was around emerging neurotechnologies, like those enabled by the White House BRAIN Initiative, can help detect and record brain process in unprecedented detail and, hence, revolutionize our understanding of the mind and the mind.

In parallel, high ranking government officials and health experts convened to brainstorm about how to "maximize healthy life years." The conversation revolved around physical well-being and promoting positive lifestyles, but was largely quiet on the subjects of cognitive or emotional health. The brain, that vital asset everyone needs to learn, problem solve and make great-decisions, along with the related cognitive neurosciences where much improvement has occurred over the last two decades, are still largely absent from the health agenda.

What if brain research that is existing and noninvasive neurotechnologies may be used to improve public health and well being? Just how can we begin building better bridges from present science and also the technologies towards tackling wards real world health challenges we're facing?

Great news is that a transformation is already underway, albeit beneath the radar. As William Gibson eloquently said, "The future is already here — it's simply not very evenly distributed." People and associations worldwide are likely to spend over $1.3 billion in 2014 in net-based, cellular and biometrics-based solutions to evaluate and enhance brain function. Increase is poised to continue, fueled by emerging mobile and noninvasive neurotechnologies, and by consumer and patient demands for self-powered, proactive brain care. For instance, 83% of surveyed early-adopters consent that "grownups of all ages should take charge of their own brain fitness, without waiting for his or her physicians to inform them to" and "would personally require a short evaluation every year as an annual mental checkup."

These are 10 priorities to consider, if we wish to improve wellness, well-being & based on the most recent neuroscience and non invasive neurotechnology:

1. Startup Thync just raised $13 million to market transcranial stimulation in 2015, helping users "change their frame of mind." That is not a medical claim per se…but does the technology need to be controlled as a medical device?

2.Invest more research dollars to fine tune brain stimulation methods, such as for instance transcranial magnetic stimulation, to enable truly personalized medicine.

3. Adopt big data research models, such as the just-declared UCSF Brain Health Registry, to leapfrog the present modest clinical trial model and move us closer towards providing personalized, integrated brain care.

4. This is what the Research Domain Criteria framework, set forth by the National Institute of Mental Health, is starting to do.

5. Coopt pervasive activities, such as playing videogames…but in a sense that ensures they have a favorable effect, such as with cognitive training games made specifically to prolong cognitive vitality as we age

6.Monitor the negative psychological and cognitive side effects from many different medical interventions, to ensure unintentional effects from the remedy are not more afflictive than the treated individual's original condition.

7.And, last but definitely not least, boost physical exercise and bilingual education in our schools, and reduce drop out rates. Enhancing and enriching our schools is probably the strongest social intervention (and the original noninvasive neurotechnology) to develop lifelong brain reserve, пречистване на организма and postponement problems brought by cognitive aging and dementia.